​Ready to jump in and lead
Fractional + Interim CMO | CGO | COO | CRO
Marcy delivers strategic leadership across all facets of business growth. Her expertise encompasses product strategy, go-to-market initiatives, operational optimization, investor relations, and customer lifecycle management. Marcy leverages data-driven insights to craft impactful marketing campaigns, optimize resource allocation, and drive sustainable revenue growth while ensuring financial viability and maximizing return on investment.
OPERATIONS | MARKETING | GROWTH
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Marketing Transformation Strategy: Develop and execute your comprehensive transformation strategy aligned with the company's growth and performance objectives.
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Change Leadership: Leading and mentoring cross-functional team responsible for implementing transformational initiatives, fostering a culture of change readiness and adaptability.
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Operational Efficiency: Identify opportunities for operational improvements, cost reduction, and efficiency enhancements across the organization.
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Process Reengineering: Collaborate with teams to reengineer business processes and workflows, leveraging technology and innovation to streamline operations.
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MarTech Adoption: Drive the adoption of technology solutions to support transformation efforts, including automation, data analytics, and digital platforms.
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Performance Metrics: Define and monitor key performance indicators (KPIs) to measure the impact of transformation initiatives and drive data-driven decision-making.
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Cross-Functional Collaboration: Collaborate closely with various departments, including Finance, Operations, IT, HR, and Sales to align strategies and achieve overall business objectives.
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Change Management: Implement change management methodologies to ensure a smooth transition during transformational initiatives.
Prefer to start with a project?
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Marketing Audits
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Planning and Strategy
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M&A Leadership
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Culture Therapy
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Executive Brand Coach
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Employeer Brand Report
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Brand Strategy
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Social Selling + Script Development
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Pitch, proposal and sales deck/enablement building
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Trainings and Workshops