top of page

​Ready to jump in and lead

Fractional + Interim CMO | CGO | COO | CRO

Marcy delivers strategic leadership across all facets of business growth. Her expertise encompasses product strategy, go-to-market initiatives, operational optimization, investor relations, and customer lifecycle management. Marcy leverages data-driven insights to craft impactful marketing campaigns, optimize resource allocation, and drive sustainable revenue growth while ensuring financial viability and maximizing return on investment.

OPERATIONS | MARKETING | GROWTH

  • Marketing Transformation Strategy: Develop and execute your comprehensive transformation strategy aligned with the company's growth and performance objectives.

  • Change Leadership: Leading and mentoring cross-functional team responsible for implementing transformational initiatives, fostering a culture of change readiness and adaptability.

  • Operational Efficiency: Identify opportunities for operational improvements, cost reduction, and efficiency enhancements across the organization.

  • Process Reengineering: Collaborate with teams to reengineer business processes and workflows, leveraging technology and innovation to streamline operations.

  • MarTech Adoption: Drive the adoption of technology solutions to support transformation efforts, including automation, data analytics, and digital platforms.

  • Performance Metrics: Define and monitor key performance indicators (KPIs) to measure the impact of transformation initiatives and drive data-driven decision-making.

  • Cross-Functional Collaboration: Collaborate closely with various departments, including Finance, Operations, IT, HR, and Sales to align strategies and achieve overall business objectives.

  • Change Management: Implement change management methodologies to ensure a smooth transition during transformational initiatives.

Prefer to start with a project?

  • Marketing Audits

  • Planning and Strategy

  • M&A Leadership

  • Culture Therapy

  • Executive Brand Coach

  • Employeer Brand Report

  • Brand Strategy

  • Social Selling + Script Development

  • Pitch, proposal and sales deck/enablement building

  • Trainings and Workshops

bottom of page